Socalization brand secret
Hello, this is Shirakami, representative of Southern California Wine Socalization!
When I exchange business cards with various people, I often receive comments such as "The bear in the logo is cute" and "Why is it a bear?".
So, in this post, I will unravel all the secrets of the company name, logo, and slogan of Socalization!
table of contents:
1. Origin of the company name
The company name SoCalization is read as "Socalization". This is a coined word that combines "SoCal", which means Southern California, and "-zation", which means to change, and we will turn Japan into Southern California! The founding idea is included. If you are wondering why we are making Southern California, please read our founding philosophy on this page .
After pondering for a while whether to read Japanese as `` Socalization '' or `` Socalization ,'' I thought that it would be easier to pronounce if I pronounced it phonetically, so I chose Socalization. It's the inside story.
2. Origin of the logo
First of all, you may be wondering why bears? This is because there is actually a bear on the California flag.
If you're sharp-eyed, you may have noticed by comparing it with our company's logo, but the colors, fonts, and the one-star eye are all inspired by this flag!
It's not just cute, it's a logo that has been carefully thought out.
Also, in the future, we plan to bring products other than wine from Southern California, so we have the versatility to change what we have depending on the product.
3. Meaning of the slogan
The slogan "SoCalize & Socialize", which is part of the logo, is pronounced "Socalize en socialize" when converted into katakana, and the rhythm is enhanced by rhyming.
It has the meaning of "Enjoying Southern California!" , and summarizes our company's mission to deliver the spiritual richness of Southern California to everyone in Japan.
If you want to pronounce it more like a native, don't be embarrassed to say "Socalaizen, Socialists"!
That's it for today!
~ SoCalize & Socialize ~
