SOCAL, the "face" of Southern California, is a lifestyle ambassador who cutely rebels against Japan's corporate slave culture!
"You only have one life, so don't just work, live it happily."
THE SOCAL FACE was born as a brand worn by people who share this message.
This cool camo gym bag in California colors will bring a SOCAL feel to your gym life.
SOCALMON represents the face of Southern California, spreading the message of cute rebellion amidst Japan's pervasive workaholic culture. It embodies the Southern California lifestyle ambassador!
"Life is too short to just work. Let's live it up!"
Born as a brand for those who resonate with this message, THE SOCAL FACE is here to inspire.
This cool camouflage gym bag in California colors is gonna be your go-to-bag for your workouts.