SOCAL, the "face" of Southern California, is a lifestyle ambassador who cutely rebels against Japan's corporate slave culture!
"You only have one life, so don't just work, live it happily."
THE SOCAL FACE was born as a brand worn by people who share this message.
If you love SOCAL, you also love camping and hiking. Put on this bucket hat and enjoy the mountains of Japan while thinking about Potato Chip Rock and Joshua Tree, which you would like to visit again someday!
Introducing SOCALMON: the embodiment of Southern California's carefree spirit in the face of Japan's relentless work culture. It's more than just a brand; it's a symbol of cute rebellion. "Life's too short to just work. Let's live it up!" SOCALMON spreads this message as the ultimate SoCal lifestyle ambassador. Born for those who resonate with this ethos, THE SOCAL FACE is here to inspire.
Imagine yourself, a SoCal enthusiast, camping and hiking, sporting that iconic bucket hat, reminiscing about Potato Chip Rock or Joshua Tree, while dreaming of exploring Japanese mountains—now that's a fantastic adventure waiting to happen!
Size guide
| A (inches) | B (inches) | C (inches) | |
| S/M | 22 VIII | 3⅛ | 2 ⅛ |
| L/XL | 23 ⅝ | 3⅜ | 2 ⅛ |
| A (cm) | B (cm) | C (cm) | |
| S/M | 58 | 8 | 5.5 |
| L/XL | 60 | 8.5 | 5.5 |