SOCAL, the "face" of Southern California, is a lifestyle ambassador who cutely rebels against Japan's corporate slave culture!
"You only have one life, so don't just work, live it happily."
THE SOCAL FACE was born as a brand worn by people who share this message.
The NEVER STOP DRINKING hoodie is for people who keep drinking around a fire pit with friends on a chilly winter poolside in SOCAL. They feel like they're drinking endlessly, but at the end they'll probably roast marshmallows and have a Smore with crackers.
SOCALMON represents the face of Southern California, spreading the message of cute rebellion amidst Japan's pervasive workaholic culture. It embodies the Southern California lifestyle ambassador!
"Life is too short to just work. Let's live it up!"
Born as a brand for those who resonate with this message, THE SOCAL FACE is here to inspire.
The "NEVER STOP DRINKING" hoodie is for those cool SOCAL winter poolside vibes, gathered around a fire pit with friends, just keepin' the drinks flowing. It's all about that endless drinking spirit, but hey, maybe winding down with some s'mores .
• White, Black, and Deep Navy are 100% organic cotton
• Heather Gray is 90% cotton and 10% polyester
• Oatmeal is 93% cotton and 7% polyester
• Fabric weight: 8.4 oz/yd² (285 g/m²)
• Durable French terry cloth fabric
• Classic and comfortable fit
• Kangaroo pocket
Size guide
| LENGTH (inches) | CHEST (inches) | SLEEVE LENGTH (inches) | |
| S | 25 ¼ | 37 | twenty four |
| M | 26 ⅜ | 39 VIII | 24 ⅜ |
| L | 27 ½ | 41¾ | 24¾ |
| XL | 28¾ | 44 ⅛ | 24¾ |
| 2XL | 29 VIII | 46 ½ | 25 ¼ |
| LENGTH (cm) | CHEST (cm) | SLEEVE LENGTH (cm) | |
| S | 64 | 94 | 61 |
| M | 67 | 100 | 62 |
| L | 70 | 106 | 63 |
| XL | 73 | 112 | 63 |
| 2XL | 76 | 118 | 64 |