SOCAL=南カリフォルニアの「顔」ソーキャルモンは、日本の社畜文化に対してカワイく反抗するライフスタイルアンバサダー！
「一度きりの人生、仕事ばかりしてないで楽しく生きようよ。」
そんなメッセージに共感する人たちが着るブランドとして生まれたのが THE SOCAL FACE。（ザ・ソーキャル・フェイス）
NEVER STOP DRINKINGパーカーは、少し肌寒いSOCALの冬のプールサイドで、ファイヤーピットを仲間で囲みながら飲み続ける人達のパーカー。終わりなく飲む気持ちだけど、最後はマシュマロ焼いてクラッカーで挟むSmoreかな。
SOCALMON represents the face of Southern California, spreading the message of cute rebellion amidst Japan's pervasive workaholic culture. It embodies the Southern California lifestyle ambassador!
"Life is too short to just work. Let's live it up!"
Born as a brand for those who resonate with this message, THE SOCAL FACE is here to inspire.
The "NEVER STOP DRINKING" hoodie is for those cool SOCAL winter poolside vibes, gathered around a fire pit with friends, just keepin' the drinks flowing. It's all about that endless drinking spirit, but hey, maybe winding down with some s'mores.
• White, Black, and Deep Navy are 100% organic cotton
• Heather Gray is 90% cotton and 10% polyester
• Oatmeal is 93% cotton and 7% polyester
• Fabric weight: 8.4 oz/yd² (285 g/m²)
• Durable French terry cloth fabric
• Classic and comfortable fit
• Kangaroo pocket
Size guide
| LENGTH (inches) | CHEST (inches) | SLEEVE LENGTH (inches) | |
| S | 25 ¼ | 37 | 24 |
| M | 26 ⅜ | 39 ⅜ | 24 ⅜ |
| L | 27 ½ | 41 ¾ | 24 ¾ |
| XL | 28 ¾ | 44 ⅛ | 24 ¾ |
| 2XL | 29 ⅞ | 46 ½ | 25 ¼ |
| LENGTH (cm) | CHEST (cm) | SLEEVE LENGTH (cm) | |
| S | 64 | 94 | 61 |
| M | 67 | 100 | 62 |
| L | 70 | 106 | 63 |
| XL | 73 | 112 | 63 |
| 2XL | 76 | 118 | 64 |