California is also known as the "Golden State."
Gold was discovered near present-day Sacramento in 1848, and by the following year, in 1849, settlers from all over the world had arrived in hopes of making a fortune.
These pioneers were called the "49ers," and wherever they gathered they built shops, schools, and other facilities and created new towns.
However, gold mining was not the only industry that developed during the Gold Rush, which lasted until around 1855.
It is said that the surrounding industries that support the lives of the 49ers, as well as the foundations for the development of the wine industry, were also laid at the same time.
If you work hard and with a bit of luck, your big dreams might come true.
What's essential for such an everyday life is good food and good wine.
And above all, if you have family and friends you can talk about your dreams with around the dinner table, then that's a good enough life.
Even back then, the soil and culture of California, a land of glorious sunshine, had taken root and produced delicious food while enjoying life.
And this may be the origin of the American Dream.
This "California Roots" is packed with that California spirit.
It's a wine with an approachable flavor that makes it fun to drink.
The labels have a casual and bright impression, and are designed to make it easy to distinguish between different varieties.
Another reason for its popularity is that it pairs well with any type of food.
And the popularity of this brand isn't just due to its taste and price.
Another reason for its popularity among a wide range of generations is that it is made using 100% grapes grown in the company's own sustainable vineyards (Trinquero Family Estates) in California's Napa Valley and Central Coast, areas known for producing the highest quality grapes.
Why not add wine that captures the spirit of California to your lifestyle?