BACK TO THE SOCAL campaign special page
SOCAL = A project by SoCalization, a brand that spreads the food culture/lifestyle of Southern California to Japan. the SoCal Campaign”.
On social media, #BackToTheSoCal was a campaign to solicit wonderful memories of Southern California, and everyone was excited about the feeling of "SOCAL = I want to go back to Southern California!"
From the wonderful photos collected, we have selected 1 grand prize winner and 10 winners in 5 SOCAL-like categories, and the results are announced on this page.
(Click here for press release: https://prtimes.jp/main/html/rd/p/000000013.000071525.html )
BACK TO THE SOCAL campaign winner announced!
🥇 Best SOCAL Award / MOST SOCALIZED POST 🥇

The memorable 1st Back to the SoCal campaign, 🎊 Best SOCAL Award 🎊 is @hana_travelbeauty 's entry !
The content of posts related to all 5 categories is amazing and undisputed Most SoCalized Posts ! Watching the breathtakingly beautiful sunset in the beach town of San Clemente every day was such a luxurious memory🌅
SoCalization, La Jolla's famous brunch shop The Cottage , has a dream to bring such a famous SOCAL shop to Japan!
Congratulations again @hana_travelbeauty . Enjoy your stay at Miyako Hotel 🛏️
🤙 YOLO "Once in a Lifetime" Award! 🤙
You Only Live Once, 4 people who posted photos of SOCAL who enjoyed themselves with such a spirit were selected!
*Two non-selected slots from the FOODS and DRINKS categories have been moved to the YOLO category.
A YOLO post by @masa_yamc who was inspired by the movie "Vanishing Point" and sprinted to Death Valley in Dodge🤙
Road trips are one of the real pleasures of traveling in SOCAL = Southern California.
A rare rain cloud in the desert sky, as if waiting for its arrival. Still imposing @masa_yamc The appearance of Mr. and Death Valley suits you.
No matter how YOLO you feel, don't let the American police and car chase unfold 😂🚨
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An entry by @mizupha , a former San Diego resident who runs a San Diego bar in Osaka!
San Diego, the town of SOCAL's US military base, is also the filming stage of the movie "Top Gun" starring Tom Cruise, and an air show is held every year at Miramar Naval Base✈️
Decorating the finale is a flashy Wall of Fire! (Fire wall) 🔥🔥🔥

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A superb view from behind the Hollywood sign, posted by @ nojimountain⛰️
Did you know SOCAL has nearly 80 hiking trails !?
The course is organized on this page, so please refer to it for your next hike! https://socalhiker.net/trails/
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Rodeo Drive in Beverly Hills is a holy place for branded goods shopping where luxury cars run on both right and left 💎🏎️
We present the YOLO Award to @ tokiyo_ 's 🔥challenging spirit🔥 who has longed for LA fashion!

💝💑👪 LOVE Award 👪💑💝
Memories in SOCAL about the love of couples, husbands and families! Posts by @_kikinakamura_ and @yocci1203 have been selected!
❤️ ❤️ ❤️No more LOVE photos❤️ ❤️ ❤️ Congratulations to @_kikinakamura_ for winning the LOVE category🐻
And Yes, Let's be kind to everyone!

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Congratulations to @yocci1203 , who posted a photo of his family trip and won the LOVE category👪
A post that conveys the closeness and love of the family, definitely take tocci-kun to SOCAL! ! ! 🧒

🏖️ RELAX Award 🏖️
SOCAL = Southern California, where the weather is good all year round and it feels great . @ mih0otomo and @tabinecoaya have been selected for the relaxing memory photo category!
@mih0otomo with a lovely smile😁
Posted memories of the 60th anniversary of Anaheim Disney, won in the RELAX category 🎉
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A photo of @tabinecoaya 's monument at Dodgers Stadium
Hmm~~~~, good luck! 😁✨
🌮🍔🌯 Food Awards 🌯🍔🌮
SOCAL is a melting pot where you can eat delicious food from all over the world! That IN N OUT photo that I believed someone would post in the SOCAL specialties, memory food photo category was selected! 🍔😭🍔

If you want to pronounce it like a native speaker, the trick is to say "Inena Utsu!" with all your strength 💡
If you used to live in SOCAL, you will sympathize with "Japan's No. 1 burger chain ranking"! *Assumption of SoCalization
Moreover, @___1000sparkle___ posted a story about the back menu Animal Style . It's Tsu~😏
At IN N OUT, even Americans who dislike waiting in line have long lines in the store and drive-thru every day. The secret is the freshness of the ingredients used🍅🥬
The freshness of the lettuce and tomatoes is clearly different from that of ordinary burger chains, and the french fries are very reassuring because you can see that fresh potatoes are cut and fried on the spot for each order 😊
I want IN N OUT to land in Japan with SoCalization! 🍔🍟 Congratulations on being selected!
🍾🍺🍹 DRINKS AWARD 🍹🍺🍾
For the DRINKS prize, we are looking for SOCAL-like drink photos! That drink that became a boom in Japan was selected!

Say what?! Tapioca?! Oh, you mean BOBA!
Yes, in California, tapioca is called BOBA, and SOCAL originated in Southern California.
In the late 90s, Chinese/Taiwanese immigrants opened the first boba specialty store in the San Gabriel Valley near Los Angeles in the late 90s. After that, it spread rapidly throughout California and the United States!
BOBA GUYS posted by @lehuadeur_aming is a very popular store with 5 stores in Los Angeles and Orange County💡
The brown sugar hojicha boba is also delicious, and SOCALMON recommends the famous strawberry matcha latte🥤🍓
Thank you Aming for your wonderful post! And congratulations on winning the DRINKS category🎉
====== Campaign page ======
*Switch to English Page Here
"BACK TO THE SOCAL" is a participatory social media movement that explodes your smoldering desire to travel, such as "I want to go back to Southern California and see the sunset on the beach!!!" ....
On October 1, 2021, the state of emergency will be lifted nationwide and will start in conjunction with the California Wine Month!
In addition, why don't you post your special SOCAL memory photos so that everyone can enjoy eating, drinking and traveling freely?
Overview of the BACK TO THE SOCAL campaign
□ Campaign period
The deadline is approaching until October 31, 2021! ! !
□Prize
Participation Award:
- All participants will receive a 1500 yen discount coupon that can be used on socialization.com. As soon as you check the post, we will send you a coupon code by DM. * Expiration date is October 2021. Can be used for shopping over 5,000 yen
Selected:
2 winners from each category, 10 winners in total will be selected. Winners will receive about 20,000 yen worth of wines handled by SoCalization!
Best SOCAL Award:

In addition to the luxurious 6-bottle set of wine sold at SoCalization (equivalent to 50,000 yen*) , the first night in an executive king room at Miyako Hotel Los Angeles, located in downtown Los Angeles, in the center of Little Tokyo, is free ! With excellent access to public transportation, it is easy to go to tourist spots such as Universal Studios and LA Live. Valid until the end of 2023, can't wait to BACK TO THE SOCAL soon!
*There are conditions such as being able to use only when there is space in the room. Detailed procedures will be announced separately after the election.
*It is possible to participate in the contest from outside Japan, but if you win a gift, it will be shipped only in Japan due to the liquor license. Please use it as an address to your friends and family living in Japan.
□ How to participate

① You can participate from Instagram, Tiktok, and Facebook!

② Follow the SoCalization account

③ Tag @socialization and add the hashtag #BackToTheSoCal , and post it with a caption of memories of that time! Story submissions are also welcome

□ Participation target
Those who have traveled to the SOCAL = Southern California area in the past and taken photos and videos
*The purpose of travel, such as travel, business trip, study abroad, residence, etc., does not matter.
□ SOCAL range (target range of photos/videos)
California from north of San Diego's Mexican border to San Luis Obispo, Kern, and San Bernardino counties south. Representative SOCAL cities include Los Angeles, San Diego, Santa Barbara, and more!
□Examination Department
YOLO category

An episode that challenged something with the "once in a lifetime" spirit. You hiked a difficult course! Such.
LOVE category

Episodes related to love such as couples, families, and lovers. We watched the sun go down little by little together on a quiet beach 🌅 etc.
RELAX section

An episode about a relaxing experience that enriches the mind. I lay down on the beach from the morning and fell asleep without thinking about anything! 🏖️ etc.
Food section

Food experience like SOCAL. I want to eat Mexican food! I ate a giant burger! What is this sushi roll fried food! ? 🌯 etc.
DRINKS section

Wine, beer, wineries, breweries, and other alcohol-related experiences at SOCAL🍷
□ Examination method
I want to go to SOCAL again! SoCalization's dogmatism and prejudice will strictly judge the strength of the feeling, the story of good memories, the degree of beauty, the degree of SOCAL, etc.!
JOIN THE MOVEMENT! #BackToTheSoCal




We are waiting for you to join us!
