Hirsch Vineyard is the closest vineyard to Feira's own vineyard. Hirsch Vineyard is the closest vineyard to Feira's own vineyard. Feira specializes in grapes grown in the cool coastal fields of Sonoma County, producing tight-style wines. Owner Ehren Jordan worked in winemaking at Joseph Phelps in Napa, and then studied winemaking under Jean-Luc Colombo, a winemaking consultant in the Northern Rhone, for two years. After returning to California in 1994, he was hired as a winemaker at Turley Cellars and was called a revolutionary of Zinfandel and Syrah in California. In 1998, he founded his own brand, "Feira Jordan," and three years later changed the name of the winery to the current "Feira Wines." In 2008, he was selected as Winemaker of the Year by the San Francisco Chronicle, a national newspaper in the United States. When the winery was first established, Ehren spent a year seriously studying the climate, characteristics, and soil of Sonoma Coast. As a result, he purchased his own vineyard in the steep, rocky, cool Cazadero region, which is now Fort Ross-Seaview AVA. Then, in 2011, he purchased Olivette Ranch, located in the Russian River Valley AVA. In 2013, he left Turley Cellars, where he had worked as a winemaker for 18 years, and decided to focus on running "Feyra Wines". Ehren is one of the most notable genius winemakers in California, where the trend toward elegance is spreading. Ehren is a former member and one of the judges of "In Pursuit of Balance (IPOB)", an organization that once took the world by storm in California to explore well-balanced Chardonnay and Pinot Noir, and is well-known for making elegant and vivid wines reminiscent of Europe. In 2016, he started a new Zinfandel project named after his daughter, Day, and continues to evolve while returning to his roots. Day is a new brand that aims to use old vines from cool Sonoma County, not the big style Zinfandel of the Turley era, but a style that makes the most of the grapes' inherent characteristics with high terroir transparency. Recently, he has also been making orange wine using qvevri from Georgia, and is focusing on the production of sparkling wine under the advice of Michael Crews of Ultramarine, who is renowned as the next generation of top sparkling wine makers in California. And from the 2016 vintage, he has started making wine from grapes in Oregon, and is also looking at the potential of Willamette Valley, a famous Pinot Noir brewing region. At Feira, he uses grapes purchased from top growers on the North Coast and grapes from his own vineyards in a balanced way to produce elegant Pinot Noir, Syrah, and Chardonnay. Ehren's talent is recognized by these top growers, and they often make requests to Ehren to make wine using the grapes they have carefully cultivated. The style of wine is "as natural as possible," with the utmost importance placed on the individuality of the vineyard and vintage. Grapes are harvested early, based on phenolic aging, and new barrels used for fermentation and aging are kept to a minimum only to add aroma and flavor to the wine. Ehren uses egg-shaped concrete tanks and stainless steel tanks, a technique that gives the wine a complex flavor. Ehren believes that it is more important to ship complete and healthy wines than to simply advertise them as natural. Therefore, at Feira, only a small amount of sulfite is added to the wine just before bottling, stabilizing the quality and shipping wines that can withstand long-term aging, which is possible.