Hirsch Vineyard is the closest vineyard to Feira's own vineyard. Hirsch Vineyard is the closest vineyard to Feira's own vineyard. The grapes, which grow on gravelly hills at an altitude of about 450 meters, were planted between 1993 and 1996 and belong to the Fort Ross-Seaview AVA, the westernmost part of the Sonoma Coast. Hirsch Vineyard is the closest vineyard to Feira's own vineyard. The grapes are completely destemmed and soaked at room temperature, and each parcel and lot is fermented separately using only indigenous yeasts. Punchdown is done carefully and pressing is done gently. Feira does not add any sulfur dioxide when the grapes are brought to the winery. No additives are added during brewing, and the wine is bottled unfiltered and unfined. Feira is a specialist in grapes grown in cool coastal vineyards in Sonoma County, producing tight-style wines. Owner Ehren Jordan worked in winemaking at Joseph Phelps in Napa, and then studied winemaking under Jean-Luc Colombo, a winemaking consultant in the Northern Rhone, for two years. After returning to California in 1994, he was hired as a winemaker at Turley Cellars and was called a revolutionary of Zinfandel and Syrah in California. In 1998, he established his own brand, "Fayra Jordan," and three years later changed the name of the winery to the current "Fayra Wines." In 2008, he was selected as Winemaker of the Year by the San Francisco Chronicle, a national newspaper in the United States. When the winery was first established, Ehren spent a year seriously studying the climate, characteristics, and soil of the Sonoma Coast. As a result, he purchased his own vineyards in the steep, rocky, cool Cazadero area, which is now the Fort Ross-Seaview AVA. In 2011, he purchased Olivette Ranch, located in the Russian River Valley AVA. In 2013, he decided to leave Turley Cellars, where he had worked as a winemaker for 18 years, and focus on running "Fairra Wines". Ehren is one of the most notable genius winemakers in California, where elegance is becoming more and more prevalent. Ehren is a former member and one of the judges of "In Pursuit of Balance (IPOB)", an organization that once took the world by storm in California to explore well-balanced Chardonnay and Pinot Noir, and is known for making elegant and vivid wines reminiscent of Europe. In 2016, he started a new Zinfandel project called "Day", named after his beloved daughter, and continues to evolve while returning to his roots. "Day" is a new brand that aims to use old vines from cool Sonoma County, not the big style Zinfandel of the Turley era, and to create a style that makes the most of the grapes' inherent characteristics with a high level of terroir transparency. Recently, they have also been making orange wine using qvevri from Georgia, and with the advice of Michael Crews of Ultramarine, who is renowned as the next generation of top sparkling wine makers in California, they are also focusing on producing sparkling wine under the Feira brand. And from the 2016 vintage, they have started making wine from grapes in Oregon, and are also eyeing the potential of Willamette Valley, a famous Pinot Noir producing region. Feira produces elegant Pinot Noir, Syrah, and Chardonnay by using a good balance of grapes purchased from top growers on the North Coast and grapes from their own vineyards. Ehren's talent is recognized by these top growers, and they often make requests to Ehren to make wine using the grapes they have carefully cultivated. The style of wine is "as natural as possible," with the utmost importance placed on the individuality of the vineyard and vintage. Grapes are harvested early, based on phenolic aging, and new barrels used for fermentation and aging are kept to a minimum only to add aroma and flavor to the wine. Ehren uses egg-shaped concrete tanks and stainless steel tanks, a technique that gives the wine a complex flavor. Ehren believes that it is more important to ship complete and healthy wines than to simply advertise them as natural. Therefore, at Feira, only a small amount of sulfite is added to the wine just before bottling, stabilizing the quality and shipping wines that can withstand long-term aging, which is possible.