Feira specializes in grapes grown in cool fields on the coast of Sonoma County, producing tight-style wines. Owner Ehren Jordan worked in winemaking at Joseph Phelps in Napa, and then studied winemaking for two years under Jean-Luc Colombo, a winemaking consultant in the Northern Rhone. After returning to California in 1994, he was hired as a winemaker at Turley Cellars and was called a revolutionary of Zinfandel and Syrah in California. In 1998, he established his own brand, "Feira Jordan," and three years later changed the name of the winery to the current "Feira Wines." In 2008, he was selected as Winemaker of the Year by the San Francisco Chronicle, a national newspaper in the United States. When the winery was first established, Ehren spent a year seriously studying the climate, characteristics, and soil of Sonoma Coast. As a result, they purchased their own vineyard in the steep, rocky, cool Cazadero area, which is now Fort Ross-Seaview AVA. Then, in 2011, they purchased Olivette Ranch, located in the Russian River Valley AVA. In 2013, they decided to leave Turley Cellars, where they had worked as a winemaker for 18 years, and focus on running "Fairra Wines". Ehren is one of the most notable genius winemakers in California, where elegance is becoming more and more popular. Ehren is a former member and one of the judges of "In Pursuit of Balance (IPOB)", an organization that once took the world by storm in California, exploring well-balanced Chardonnay and Pinot Noir, and is known for making elegant and vivid wines reminiscent of Europe. In 2016, they started a new Zinfandel project "Day", named after their beloved daughter, and continue to evolve while returning to their roots. "Day" is a new brand that aims to use old vines from cool Sonoma County, not the big style Zinfandel of the Turley era, and to create a style that makes the most of the grapes' inherent characteristics with a high level of terroir transparency. Recently, they have also been making orange wine using qvevri from Georgia, and with the advice of Michael Crews of Ultramarine, who is renowned as the next generation of top sparkling wine makers in California, they are also focusing on producing sparkling wine under the Feira brand. And from the 2016 vintage, they have started making wine from grapes in Oregon, and are also eyeing the potential of Willamette Valley, a famous Pinot Noir producing region. Feira produces elegant Pinot Noir, Syrah, and Chardonnay by using a good balance of grapes purchased from top growers on the North Coast and grapes from their own vineyards. Ehren's talent is recognized by these top growers, and they often make requests to Ehren to make wine using the grapes they have carefully cultivated. The style of wine is "as natural as possible," with the utmost importance placed on the individuality of the vineyard and vintage. Grapes are harvested early, based on phenolic aging, and new barrels used for fermentation and aging are kept to a minimum only to add aroma and flavor to the wine. Ehren uses egg-shaped concrete tanks and stainless steel tanks, a technique that gives the wine a complex flavor. Ehren believes that it is more important to ship complete and healthy wines than to simply advertise them as natural. Therefore, at Feira, only a small amount of sulfite is added to the wine just before bottling, stabilizing the quality and shipping wines that can withstand long-term aging, which is possible.