This brand, released in 2004, was created by Adam Lazar, a former winemaker at Hahn Winery. The wines are a typical Californian style with rich fruitiness, and the innovative label design of a woman flying on a bicycle also became a hot topic, making the brand loved in the United States and around the world. In 2014, Adam returned to Cycles Gladiator, which became Wine Hooligans' representative brand, and 10 years after the release, further leaps are expected. Adam Lazar is one of the most highly regarded winemakers in California, and is a notable winemaker who has won multiple awards at the prestigious Los Angeles International Wine Competition. The label is an existing poster from the Belle Époque era, depicting the bicycle, an invention of the time, and a woman who gained freedom through it as a "Gladiator." It is a work of art that expresses the beauty of California's unrestrained natural beauty.